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14.03.2022
Interview on Podcasts and Podcast Advertising
Tips for your Own Podcast from Expert Paula Thurm
Hardly any medium has been as successful in recent years as podcasts. That is precisely why numerous media, bloggers and celebrities such as Jan Böhmermann and Michelle Obama now have their own podcast. Paula Thurm from Podcast Marketing Club explains in an interview what opportunities and risks the medium offers for your business.
11.03.2022
Lawsuit Worth Millions as a Deterrent?
Dolce & Gabbana Sues Blogger: Freedom of Expression or Reputational Damage?
The fashion group Dolce & Gabbana has sued two bloggers for more than 500 million euros in damages. It’s about Instagram, damage to reputation and loss of sales...
07.03.2022
IT security for small and medium-sized companies
Cyber Security for SMEs: How to Achieve Effective Safety Standards
Cyber security – isn’t that something only large corporations have to worry about? Not even close! Hackers have long seen small and medium-sized companies as worthwhile targets. In the latest article you can read about how to effectively protect your business - even if you don’t have an endless budget and an armada of IT experts at your disposal.
04.03.2022
With authenticity, knowledge and perseverance
Become an Influencer: How to Get Started as a Creator!
Anyone can become an influencer, but building reach and making money takes more than just a few pretty pictures or videos. In this article, we tell you how you can get started as an influencer and what risks are involved.
25.02.2022
Crowdfunding as a subscription model
Patreon: Financial Freedom for Creative Freelancers?
Patreon wants to offer creative individuals such as podcasters, visual artists, illustrators, authors, musicians, and many others the opportunity to earn money with their own works. In the current article, we took a closer look at how the “crowdfunding as a subscription” model works and what the risks are.
21.02.2022
Digital Immigration To Estonia
eResidency: The Advantages Of a Virtual Residence For Freelancers
Since 2014, Estonia has also offered foreigners access to its digital services as part of its eResidency programme. This allows you to work in a location-independent way and easily start your own business. We will tell you how you can become a digital citizen too.
18.02.2022
Expensive Facebook Campaign
Real Exali Damage Event: Comma Error Causes the Cost Of Facebook Advertising To Explode
When managing a Facebook advertising campaign, an online marketing manager made a fatal mishap in this real exali damage event: When adjusting the budget, he misplaced a comma, leading to huge sums being allocated to the marketing campaign whin a few hours.
11.02.2022
Fake CEO Rips Off App Developers
A Real exali Damage Event: Fake CEO Steals More Than 3.000 Euros
With the fake president trick, fraudsters rely on human error - as in this real exali damage event. Here, the alleged CEO instructed an employee to buy gift cards. You can read how the story ended in this article...
07.02.2022
Expert Interview with Petru Leuthold from INFLZR Magazine
Become an Influencer on TikTok: Here’s What it’s All About!
TikTok isn't just about dance videos and lip-synching any more. In an interview, Petru Leuthold from INFLZR magazine talks to us about the opportunities and challenges that TikTok has in store for content creators.
04.02.2022
Password Strength, Training and Authentication
5 Tips for Good Password Management in Business
A strong password is a good start, but good password management means more: Both for you and your customers. In our current article you will find five tips for more password security.
28.01.2022
Hacker Attack on Consulting Firm
Real Exali Damage Event: Cyber Criminals Turn Consulting Firm into Bitcoin Mine!
A consulting firm unintentionally becomes a Bitcoin mining operation: This real exali damage event shows how cyber criminals hacked a company’s server and crippled the entire system with illegal Bitcoin mining...
17.01.2022
Support For Android Game Developers
Google Publishes Construction Kit for Game Developers
Efficiency, performance and timeliness: Game developers for Android receive support for their work with the Games Development Kit from Google. We’ve summed up the most important information for you...
14.01.2022
Hatred, Agitation and Profanity
Facebook Business: What Content Facebook Deletes and What You Have to Delete Yourself
Puzzling deletion criteria on Facebook: Penis minaret is allowed to stay, but calling Germans “Krauts” isn’t allowed. What criteria does Facebook use to delete posts and what you should delete from your business account yourself...
10.01.2022
Hacking attacks from Within
How you Can Protect your Business against Critical Vulnerabilities in Operating Systems or Software
Hacker attacks can not only be carried out via external programs - it’s not uncommon for cyber criminals to exploit vulnerabilities in an operating system or software. Find out how you, as an IT service provider, can protect yourself against such cyber damage in our article...
27.12.2021
Cybercrime 2021
Cybercrime 2021: Online crime at record level thanks to Covid
New software, increased data traffic and more and more remote work: The (Covid-related) developments in the world of work have meant a new golden age for cyber criminals. Read about the latest developments and find out how you can protect yourself against hacker attacks here.
20.12.2021
Record GDPR Penalties
Data Protection: 2021 is the Year with the Highest Fines to Date
2021 was the year with the highest GDPR fines ever! In the third quarter of the year alone, the fines reached almost a billion euro! We looked at some interesting cases from this year...
17.12.2021
Suggestions for Greater Climate and Environmental Protection
8 Tips for more Sustainability in Companies
Sustainable business account, green search engine, used IT equipment: Find out here how you can make your company more sustainable with little effort...
13.12.2021
Allrounder with expert knowledge
The T-shaped Marketer: A Concept for Successful Marketing Teams
A T-shaped marketer combines broad basic knowledge with special expertise in one or two areas. In our latest article we tell you what the idea is all about, and how it can be transferred to the everyday working life in marketing departments.
10.12.2021
Drone Accident During Video Shoot
A Real exali Damage Event Drone Crashes over a Car Dealership
Drone crashes into a car dealership: In this real exali damage event, the drone used by a media agency during filming crashed into a new car at a car dealership. Find out how the story ended for the agency in this article...
06.12.2021
Cyberpunk 2077, GTA V and more
Lawsuits Against Game Developers: 5 Real Cases from the Video Game Industry
Video games in court: Cyberpunk 2077 is just the latest example of a development studio to be sued. We have collected 5 real cases and show you what you as a game developer should be prepared for...
03.12.2021
Insufficient Care When Applying For Funding?
A Real-Life exali Damage Event: Forgotten Confirmation Causes 4.000 Euros Damage
Because an energy consultant failed to submit important evidence on time, his customers missed a large amount of funding for a window replacement. In our current article, you can read about what went wrong and what the end of this real exali damage was for the consultant.
29.11.2021
Integrate Livestreams into Marketing
Twitch for Business: How to Use the Platform as a Self-Employed Person or a Company
Twitch: an underrated platform. Not only gamers use the streaming platform. Cooks, fitness trainers, coaches, artists and even programmers also use it now. Find out why it’s high time to take a closer look at Twitch as a company or self-employed person in this article...
26.11.2021
IT Problem with E-Medication
A Software Error at Pharmacies Resulted in Incorrect Information on Medications
IT problem at pharmacies: In Austria, a software error resulted in incorrect drug information. We have summarised what happened and how it all ended...
22.11.2021
When advertising overshoots the mark
How Intentionally “Creative” Ideas Can Ruin Your Marketing Campaign
Stereotypes, inappropriate content or just totally off the mark: Your target group won’t like every marketing campaign. We’ve summarized content-related and legal stumbling blocks for you here so you’re spared embarrassments.