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22.08.2022
The Dark Side of the Force
Negative SEO and Black Hat SEO: The Dirty Fight for Keywords
SEO ranking dropped for no reason? How to recognise and protect yourself from a negative SEO attack.
19.08.2022
Keep in Mind: The Risk of Insurance Gaps
Professional Indemnity Insurance or Legal Expenses Insurance?
“If I have legal expenses insurance, I no longer need Professional Indemnity Insurance” - that’s a common misconception that can get expensive. We explain why legal expenses insurance cannot replace Professional Indemnity Insurance, but only supplement it.
12.08.2022
Professional Indemnity for the Self-Employed, Freelancers and Companies
Professional Indemnity Insurance: When is the Best Time to Think About Coverage?
Do you want to start your own business? We tell you why you always need Professional Indemnity Insurance and what benefits founders enjoy.
11.08.2022
How to Avoid Infringing Rights
Top 5 Infringements and How to Avoid them
In addition to being annoying to the self-employed and freelancers, written warnings get very expensive. However, some of them could be avoided right from the start! In the video you will learn which infringements of rights occur most frequently and how to avoid them in the first place.
05.08.2022
Danger of Infringement of Rights
The 5 Most Common Infringements and how to Avoid them
No infringement of rights, no written warning: We tell you which five violations of rights occured most frequently in practice and how you can avoid them...
01.08.2022
Cyber Attack With Far-Reaching Consequences
Ransomware: A Damage Event Involving a Virus and Inadequate Protection
Everything really went wrong here: After a cyber attack, an IT service provider set about restoring the IT systems of a consulting firm. Human error and outdated technology made this project a real gauntlet – resulting in a claim for compensation.
29.07.2022
A Damage Event with Double Damage
Trademark Infringement: An IT Service Provider Forgets to Do his Trademark Research
Extensive trademark research is part of registering a new trademark. But in this real damage event both the IT service provider and his client “forgot” to do it.
25.07.2022
Weak Point Human
Social engineering: When People Become a Risk
Cybercriminals are using social engineering more and more frequently – and above all more and more successfully – as a way of launching attacks. This article tells you how to protect your business and employees.
22.07.2022
A Real exali Damage Event
Lost Customer Key: IT Service Provider Causes 1.400 Euros in Damage
Because he lost the key to his client’s office, an IT service provider faced a claim for compensation of 1.400 euros. Find out how he got through this faux pas and how his Professional Indemnity Insurance helped him:
18.07.2022
Real exali Damage Events From the IT Industry
IT Risks: Lessons Learned and Precautions For Your Business
The IT sector isn’t spared from mistakes, bad luck, and breakdowns. As annoying as that may be for those affected – these damage events show you what you urgently need to keep in mind for IT security. We’ve summed up the lessons learned from these incidents for you in our current article.
04.07.2022
Tips for creating professional videos
Videos For Business: How to Use Moving Images Optimally
Everyone talks about images but not enough about videos: This article tells you how you can increase your sales with videos about your products or services and what you should keep in mind.
01.07.2022
Gateway for Hackers
How to Protect Yourself from Cyberattacks via Adobe Cloud
Working in the Adobe Cloud saves money, time and offers a lot of flexibility. To ensure that these advantages don’t become a gateway for hackers, creative people should take a few security measures – we’ll tell you what to do.
20.06.2022
Google Advertising
Google Ads: Everything you Need to Know for Successful Advertising Campaigns
Want to use Google Ads for your business but don’t know where to start? We have summarised numerous tips and information about Google advertisements in our little guide.
17.06.2022
A Plus for Customer Service
Live Chat For Your Business: What you Need to Consider
Faster response times, higher conversion rates, happier customers: There are many reasons to use live chat in your business. But, who should use it and what do you need to look out for? We clarify the most important questions about live chat in customer service.
13.06.2022
Strategies for Online Marketing
Customer Journey: How to Ensure a Successful Customer Journey
What does you customer’s journey look like? What do they experience when they come into contact with your product/service for the first time and ideally buy from you? Creating a customer journey map will help to improve this customer journey.
03.06.2022
Social Media Marketing Risks
Facebook, Instagram, Twitter & co.: An Overview of the Risks in Social Media
Data protection, legal notice obligation, copyright...social networks such as Facebook, Instagram, TikTok and Twitter are not a legal vacuum. We’ve taken a closer look at some of the risks you should know when using social media for business.
30.05.2022
CEO Fraud: Cases and Tips
The Fake President Trick: When Scammers Pretend to Be the CEO
Fake emails, calls using a voice simulation program – CEO fraud is one of the most successful social engineering attacks that cybercriminals use to swindle billions. We’ll show you how to spot the scam and protect your business.
27.05.2022
A Conversation With meetergo Founder Dominik Rapacki
Meetings and Data Protection: How to Schedule Appointments In a GDPR-Compliant Manner
Data protection is also involved when arranging meetings. With his meetergo software, Dominik Rapacki wants to enable freelancers, entrepreneurs and the self-employed to schedule appointments in a GDPR-compliant manner. In our interview, he tells us exactly how this works and why data protection-compliant meeting software can enrich any business.
23.05.2022
Real exali Damage Event
Google Ads Error: 15,000 Euros in Damages for a Misplaced Check Mark
Google Ads campaign paused because of a wrong click - this mistake caused an agency to receive a claim of compensation in the amount of 15,000 euros. This real damage event from our archive shows what Professional Indemnity Insurance does for you in the event of a claim.
16.05.2022
IT Glitch During a Competition
Competition Fail Causes 400.000 Euros in Damages for McDonald’s
Expensive competition glitch at McDonalds: Because the app didn’t work properly, there were six winners at the Monopoly competition instead of two - leading to a loss of 400.000 Euros. This article tells you why such a mistake can also be expensive for IT service providers.
09.05.2022
IT Error with Big Consequences
Mixed-Up Numbers: IT Expert Causes Damage Amounting to 14.000 Euros
05.05.2022
Fake President Trick
CEO Fraud: How to Recognise this Trick and Protect your Business
CEO fraud or fake president trick is type of spear-phishing email attack in which the attacker impersonates the CEO or someone from senior management and aims to trick your employees. In this video, we show you how to recognize the signs and train your team to avoid to fall for it.
02.05.2022
Use Gaming Content Legally
Let’s Plays: Copyright and Other Risks in Gaming Content
Play games and earn money? The dream of being a content creator for Let's Play videos or streams also comes with some legal risks. This article tells you what you need to consider when using gaming content and how you can protect yourself.
25.04.2022
Send Newsletters in a Legally Compliant Way
Legally Secure Newsletter Marketing: This Is what you Need to Know
Newsletters are a very important and effective tool for communicating with existing and prospective customers. This article discusses the legal requirements you have to comply with and what you should generally keep in mind when using newsletters: